

Visual Identity
Client Overview
Client Overview
How To Life is a dynamic global Christian movement passionately driven by Gen-Z individuals to reach, disciple, and mobilize their peers.
Objectives
Objectives
How To Life required a logo and visual identity that resonates with and attracts Gen-Z youth across social media and via printed merch.
Creative Preferences
Creative Preferences
Use a bold, unapologetic, vibrant take on the Y2k aesthetic. Aim to evoke a countercultural radical feeling.






10 of 10
10 of 10
10 of 10

Executed our vision with impactful designs that sold at large scale and delivered major impact.


Charles Wanjohi, Communication Co-ordinator, ICC Imara

Communicates design decisions effectively through strong fundamentals.


Adrian Jankowiak, Director & Founder, Nairobi Design

Clear communication, fast revisions and produced high-quality, effective promotional material.


George Nuthu, Director Of Education, B&G Coaching Centre

Design By MA delivered a design work that is both visually stunning and strategically sound.


Joy Muntet, Founder, M&S Smart Irrigation Solutions

Delivered a functional e-commerce site for our bike store with a professional, clear process.


Samuel Gitau, Founder & Operations Manager, Lettuce Cycle

A trustworthy, reliable creative partner with expertise and personalized collaborative support.


Cyril Okoko, Founder, Director, Entrepreneur

Very professional and collaborative; creatively realized my vison for The Story Circle, Asante!


Alex Ngui, Lead Pastor & Coach/Trainer, The Story Circle

Drawn to working together for the creativity and fresh ideas brought to every project.


Luvai Mike, Leader & Creative Coordinator, How To Life Kenya

Visually compelling designs that align with brand identity and drive engagement.


Aaliyah Mukhebi, Marketing Lead, Nairobi Design

A creative partner with both the talent and business acumen to drive impactful results.


Michael Muthengi, Strategy Officer, Muthengi Consulting

A creative partner with both the talent and business acumen to drive impactful results.


Michael Muthengi, Strategy Officer, Muthengi Consulting

Visually compelling designs that align with brand identity and drive engagement.


Aaliyah Mukhebi, Marketing Lead, Nairobi Design

Drawn to working together for the creativity and fresh ideas brought to every project.


Luvai Mike, Leader & Creative Coordinator, How To Life Kenya

Very professional and collaborative; creatively realized my vison for The Story Circle, Asante!


Alex Ngui, Lead Pastor & Coach/Trainer, The Story Circle

A trustworthy, reliable creative partner with expertise and personalized collaborative support.


Cyril Okoko, Founder, Director, Entrepreneur

Delivered a functional e-commerce site for our bike store with a professional, clear process.


Samuel Gitau, Founder & Operations Manager, Lettuce Cycle

Design By MA delivered a design work that is both visually stunning and strategically sound.


Joy Muntet, Founder, M&S Smart Irrigation Solutions

Clear communication, fast revisions and produced high-quality, effective promotional material.


George Nuthu, Director Of Education, B&G Coaching Centre

Communicates design decisions effectively through strong fundamentals.


Adrian Jankowiak, Director & Founder, Nairobi Design

Executed our vision with impactful designs that sold at large scale and delivered major impact.


Charles Wanjohi, Communication Co-ordinator, ICC Imara

Executed our vision with impactful designs that sold at large scale and delivered major impact.


Charles Wanjohi, Communication Co-ordinator, ICC Imara

Communicates design decisions effectively through strong fundamentals.


Adrian Jankowiak, Director & Founder, Nairobi Design

Clear communication, fast revisions and produced high-quality, effective promotional material.


George Nuthu, Director Of Education, B&G Coaching Centre

Design By MA delivered a design work that is both visually stunning and strategically sound.


Joy Muntet, Founder, M&S Smart Irrigation Solutions

Delivered a functional e-commerce site for our bike store with a professional, clear process.


Samuel Gitau, Founder & Operations Manager, Lettuce Cycle

A trustworthy, reliable creative partner with expertise and personalized collaborative support.


Cyril Okoko, Founder, Director, Entrepreneur

Very professional and collaborative; creatively realized my vison for The Story Circle, Asante!


Alex Ngui, Lead Pastor & Coach/Trainer, The Story Circle

Drawn to working together for the creativity and fresh ideas brought to every project.


Luvai Mike, Leader & Creative Coordinator, How To Life Kenya

Visually compelling designs that align with brand identity and drive engagement.


Aaliyah Mukhebi, Marketing Lead, Nairobi Design

A creative partner with both the talent and business acumen to drive impactful results.


Michael Muthengi, Strategy Officer, Muthengi Consulting

A creative partner with both the talent and business acumen to drive impactful results.


Michael Muthengi, Strategy Officer, Muthengi Consulting

Visually compelling designs that align with brand identity and drive engagement.


Aaliyah Mukhebi, Marketing Lead, Nairobi Design

Drawn to working together for the creativity and fresh ideas brought to every project.


Luvai Mike, Leader & Creative Coordinator, How To Life Kenya

Very professional and collaborative; creatively realized my vison for The Story Circle, Asante!


Alex Ngui, Lead Pastor & Coach/Trainer, The Story Circle

A trustworthy, reliable creative partner with expertise and personalized collaborative support.


Cyril Okoko, Founder, Director, Entrepreneur

Delivered a functional e-commerce site for our bike store with a professional, clear process.


Samuel Gitau, Founder & Operations Manager, Lettuce Cycle

Design By MA delivered a design work that is both visually stunning and strategically sound.


Joy Muntet, Founder, M&S Smart Irrigation Solutions

Clear communication, fast revisions and produced high-quality, effective promotional material.


George Nuthu, Director Of Education, B&G Coaching Centre

Communicates design decisions effectively through strong fundamentals.


Adrian Jankowiak, Director & Founder, Nairobi Design

Executed our vision with impactful designs that sold at large scale and delivered major impact.


Charles Wanjohi, Communication Co-ordinator, ICC Imara
experience
Functional design
experience
Functional design
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